In today’s fast paced world, SEO techniques can change rapidly and you won’t even know about it. Hacks can win you a front page result as recent as 2018, but now that might ruin your website’s rankings. Staying on top of the ball is the best way to go otherwise you’ll fall behind and see your competitors go past you in the SERPs. In this post, I will inform you of a few effective ways to stay on top and techniques to drive organic traffic as of 2019.

Improve user experience across your website. Like any search engine, Google wants to show the best results for what a user has searched. We are all constantly thinking about getting the best results when we are optimising our website for SEO. Well of course, if your site isn’t high-quality enough, you’ll have a tough job ranking for your target keywords. No one wants a site that takes forever to load. If users spend more time on a site, Google knows the engagement of this site is the best so they will push it up in the search engines result page.

Focus on topics instead of keywords. Google is rapidly evolving, and its intention is to understand the information of the users search. For example, what they expect and what they are looking for. You can’t expect your site to be at the top of your search simply by creating key-focused content. You also need to look at the content around it. Consider your target audience; try organising your content into clusters and research keywords and use them carefully. SEO rapidly changes from one year to another, and new algorithms are coming in and Google is frequently editing their webmaster guidelines. Remember to focus on quality content over quantity.